music · Published
Yesterday’s “September” posts were an annual group project.
Earth, Wind & Fire’s “September” returned to social feeds for September 21. If you missed the reference, the 1978 song names the date; the internet treats it like a recurring holiday.
CNN Brasil’s September 21 coverage collected this year’s fan posts celebrating the song and explained its annual return. The track is old; yesterday’s round of everyone remembering the same date is the current moment.
Why it keeps working: you do not need new lore, a new release or even an elaborate joke. A familiar song plus one calendar date gives different fandoms the same reason to post. Consider this your catch-up if your chat briefly turned into a disco station.
The receipts
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